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![]() Tom Brusky,
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![]() When we started the Wisconsin Polka Music Awards program in 2005, our goal was to give the public a fun and free way of recognizing and honoring outstanding accomplishment in Wisconsin's polka music industry. It was our belief that by allowing the public to vote, the result would be a genuine cross-section of public opinion. What we learned, however, is that awards could be won through strategy -- individuals or groups could win awards by harvesting the most votes. This brought the prestige of the awards into question, since the awards were perhaps honoring nominees for their campaigning skills rather than their talent or accomplishments. Over the next few years, we discouraged campaigning for votes, but it didn't solve the problem. Finally, in the fourth year of the awards, we outright banned vote harvesting and used our previous years of experience to identify and disqualify campaigned ballots. It was successful to a degree, but the controversy surrounding the practice led to two sets of awards, further defeating the original purpose of the awards program. Our experience with the WPM Awards has been an educational one. We learned that music awards programs all share the same, inherent problem -- the awards can and usually do go to the most popular nominees, and not necessarily the best. Anytime an awards program uses a large body of voters, such as an organization's membership or the general public, the results will be heavily influenced, if not outright determined, by popularity. The Grammys, National Cleveland-Style Polka Hall of Fame Awards, Wisconsin Polka Hall of Fame Awards, WAMIs, PACE Awards, WPM Awards, and all other music awards programs that rely on a large body of voters are plagued by this predicament. This realization left us wondering if we should continue the WPM Awards after the 2008 voting season. Then musician Ron VanDenboom suggested turning the WPM Awards into a fundraising effort, since the ballots reach hundreds of voters every year. It made perfect sense to us, so the awards program was restructured to raise money for Wisconsin-based, non-profit polka organizations. In 2009, we gave voters the option of donating a dollar (or more) with their ballots. Donations received fell far short of our expectations, so, starting in 2010, a minimum one-dollar donation was required to validate one's ballot. Also new for 2010, a voter's ballot counted once for every dollar donated. Instead of campaigning for votes, hopeful nominees could now opt to campaign for donations and/or donate more of their own money to better their chances of winning. While the practice of "buying votes" may be unconventional for an awards program, it actually doesn't affect the outcome of the awards. Here is the explanation why: Every year, the WPM awards are won -- and
will always be won -- by a select few who try their hardest to win
them. (For the sake of brevity, we'll call these ardent voters
"devotees".) Imagine that you are one of these devotees. If
donations are restricted to one dollar per ballot, and ballots are
restricted to one ballot per voter, what are you going to do to help
your favorite nominees win? You'll print out twenty ballots,
stuff them into twenty envelopes with twenty one-dollar bills, spend
$8.80 on postage stamps, and mail in the ballots. Think of all
the hassle you just went through. Wouldn't you prefer to get the
same results with just one ballot, one envelope, and only 44 cents in
postage?
By lifting voting restrictions and allowing devotees to substitute dollars for ballots, we're not just saving devotees a lot of time and paper, but all of their money that would have been wasted on postage can now be put toward the donation. And, to quell another misconception, you do not need to spend money to buy votes. All you need is the ambition to do a little promoting and campaigning. If you can solicit $12 in donations from twelve people who support your ballot, you're already two votes ahead of the voter who donated $10 of his own money. Although it is possible that someone could literally buy all of the awards by donating an unusually large sum of their own money, it's important to remember this awards program is, above all, a fundraiser. The awards are fun, but the regardless of who wins them, everyone wins when our polka organizations have more working capital. No matter how you view the WPM Awards, there is one fact that cannot be denied: everyone who votes does so out of his or her own free will. If you win a Wisconsin Polka Music award, maybe it's not because you're the most advanced musician in the state. Maybe it's just because your fans, family, and friends truly believe you deserve it, and want you to have it. We think that's something to be quite proud of. <<< Go back to the main awards page |
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